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Whether your business is large or small, marketing is all the touch-points that connect you to your customers. Having a written marketing plan helps you focus on the important things you can do with the time and budget you have right now, and creates a sequence of improvements as your business grows.
Knowing what is working and what’s not and how to get the best return on your marketing investments is just good business. With modern technology, it is possible to measure results and know which marketing investments are creating profitable returns.
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