Video Marketing is one of the few search engine friendly products that can trigger responses that are different through our primary senses. Unlike the dimensional change products, articles, press releases, listings in different directories, anchor text etc…, Videos engage people through their primary senses of something being that can be heard and also be watched at the same time (Sight & Sound) A well optimized Video positioned in the optimum places is the best way to be effective through sensory stimulating SEO and SEM. Next step is to leverage these resources to reach the targeted audience by captivating them which are done though keywords. The better rankings you get with them, the longer you get to that are what they type in the internet to look for. and most importantly to get your brand seen and heard.
Video Marketing can be a commercial explaining your business, a self help or educational video. These videos reach a wide array of consumers. It is estimated that if Youtube were a country it would be the third most populated country in the world. So you may be asking yourself, what is the point of having videos on Youtube? First of all, the video/commercial can be viewed an unlimited amount of times, it can reach a greater more targeted audience. Buying out time on air to run a Commercial on TV is very costly, and is only there for a short time, whereas videos on Youtube, and Google, Viddler, Metacafe, among others are always in place and can be set on the right formula can achieve rankings in front of competitors which helps get more customers to your door step!
Here are a few examples of Videos Created for some Businesses…Enjoy